CarBuyHer is an informational site marketed towards women, to help them learn about the facts of buying and maintaining a car.

It provides a variety of lead-in articles like Timing Your Purchase, We'll Pay Off Your Trade, and VIN Cloning, helping women understand the dynamics of trade-ins, how to get a better deal when car buying, and how to look out for vehicle theft. It even has resources to teach women how to use their sex-appeal when buying a car.

The website's creators note that 50 percent of women are buying new cars and 48 percent are buying used cars, and women, both single and married are handling the majority of their own car repairs. CarBuyHer considers itself to be the "New Voice" for the female automobile consumer.